The Executive Vice President works under the direction of, and very closely with, the CEO, enabling the CEO to work most effectively with internal and external stakeholders. This position is responsible for the success of the business development efforts of Association Forum and is accountable for establishing sales and marketing programs and developing sales and marketing plans based on organizational goals. Programs and plans will promote revenue growth necessary to meet financial objectives. In addition to Business Development, the Executive Vice President will oversee the planning and execution of business initiatives and specific to Brand Experience and Marketing and organizational Administration. This is a facilitative role working in direct partnership with and providing the highest level of support to the President & CEO. This role requires strong financial acumen specific to budgeting and forecasting, a combination of focus and flexibility, as well as a willingness to play an active behind the scenes role.
Essential responsibilities of the Executive Vice President include:
Develop and implement strategic sales and marketing plans and forecasts in support of organizational strategies and objectives.
Direct implementation and execution of sales and marketing policies and practices.
Collaborate with Finance to establish budget and forecast. Manage sales operating budget.
Direct sales forecasting activities and set performance goals accordingly.
Develop and manage sales team capable of carrying out sales initiatives.
Analyze and evaluate the effectiveness of sales, methods, costs, and results.
Maintain industry and competitor awareness and understand service markets. Monitor industry activity to identify trends and competitor sales and marketing activities.
Oversee marketing strategy and adjust to meet changing market and competitive conditions.
Recommend sales strategies for improvement based on research and competitor analyses.
Develop and recommend positioning and pricing strategy to produce the highest possible revenue growth.
Design packages to build partnership relationships. Manage partnership programs.
Represent Association Forum at industry events, conferences, meetings, and/or business to business exchange events.
Brand Experience and Marketing, Administration
Support President & CEO in the planning and direction of specific BEM activities and general organizational Administration.
Responsible for strategic planning including analyzing and evaluating internal business plans.
Assist with business process management including modeling, documenting, analyzing and designing business processes, as well as overseeing the implementation of process improvements. Responsible to examine existing processes, evaluate them within the context of organizational goals, and propose changes or enhancements to assist in achieving goals.
Work with multiple aspects of organizational finance. Participate in developing financial strategies.
Work with the leadership team to align their actions and communications in support of agreed upon goals, ensuring the needs of the President & CEO are conveyed, that timely progress is being made and that any demands on the President & CEO’s schedule are understood and agreed upon. Also responsible to ensure the needs of the leadership team are conveyed to the President & CEO for consideration.
Engage in proactive root cause analysis on issues and opportunities that could impact the leadership agenda.
Bachelor’s degree in business is required with preference for Association Management and/or MBA.
15 years business experience specific to Business Development and with Leadership responsibilities. Association management or non-profit experience preferred. CAE preferred.
The successful candidate will demonstrate the following:
Strong financial acumen.
Experience and success with budgeting and forecasting.
Superior written and verbal communication skills; excellent persuasive communication skills.
Collaborative, can-do approach to problem solving.
Ability to meet deadlines.
Superior project management skills.
Acute attention to detail.
Foster a team culture and rewards and celebrates Forum values.
Association Forum is a 501 (c)(6) organization, considered the “association of associations” for more than 1,500 businesses, charitable, civic and professional organizations headquartered in the Chicagoland area. The Association Forum’s 4,000+ members are the CEOs and staff professionals of national, state and nonprofit organizations, plus vendors of good and services to these businesses. The Asso...ciation Forum provides essential learning, compelling experiences and powerful resources that advance the professional practice of association management.