Position Summary: Acts as primary sales person to drive growth for dealer/distributor membership category. Will assist in development of member referral program and sales collateral material; responsible for lead generation and maintaining prospect list and reports.
Initiate and secure new membership sales for the association
Provides consultation and expert advice for new members in industry
Market research to identify and pursue new members for the association
Securing new memberships for the association through personal visits and telemarketing
Email marketing – design, format and write sales promotion e-mail
Responsible for membership award recognition
Pull database lists for target marketing (both email and direct mail) to different audiences
Work with association executives, regional manager staff and Vice President of Sales to retain existing members
Gain an in depth understanding of association value proposition and be able to sell it to member prospects
Promoting association services with prospective members
Create PowerPoint presentations to help communicate value proposition and report on the status of dealer membership
Manage prospect database and file regular call reports in AMS
Develop active sales pipeline list showing 30, 60, 90 and 120 day close dates
Assist in the development of a comprehensive membership marketing plan
Host member prospects at association events
Manage annual travel and entertainment budget and submit expenses in accordance with financial policy
Approach others in a tactful manner; treats others with respect and consideration regardless of their status or position; accept responsibility for own actions; follows through on commitments.
Keep work area orderly
Consistently at work and on time; ensures work responsibilities are covered when absent; arrives at meetings and appointments on time
Continually works to improve leadership skills
Other duties as assigned to meet departmental and association needs and goals.
Minimum Skills, Abilities& Behaviors
High school diploma or GED required, bachelor degree preferred
5 years minimum work experience with a proven association membership sales record
Acts as ambassador of association and offer assistance when needed
Change agent with the ability to embrace change, work around obstacles and take on additional tasks when needed.
Excellent communication skills to interact with industry and association personnel.
Proficiency in a variety of software and on line applications including. Microsoft Office Suite (Outlook, Word, Excel and PowerPoint) and association AMS
Ability to manage time effectively, prioritize, organize self to perform work accurately with detail orientation required.
Minimum Physical Requirements
Typical office environment.
Mental acuity to complete all assigned.
Stamina to work all assigned hours.
Sedentary position; frequent standing and walking.
Use of hands, arms and fingers 100% of the workday.
Use of eyes 100% of the workday; 20/40 vision with or without correction required.
Ability to lift and carry up to 25 pounds occasionally.
Ability to travel up to 40% of the time to, visit with prospects and attend association events as requested.
About Associated Equipment Distributors
Associated Equipment Distributors (AED) is an international trade association representing companies involved in the distribution, rental and support of equipment used in construction, mining, forestry, power generation, agriculture and industrial applications.
Our 500 distributor member companies account for more than $15 billion of annual sales of construction equipment and related supplies and services in the U.S. and Canada. Our average distributor member achieves more than $40 million per year in revenues, and employs 80 people.
Independent distributors that sell, rent, and provide aftermarket support for construction equipment and related equipment and products, Manufacturers of construction and related equipment and products, Suppliers of business services, including finance, insurance, business systems/ERP and others.
We enhance the ongoing success and profitability of our member companies by creating and providing high quality products, services and information, including:
Public policy advocacy – AED is our members’ voice in Washington
Industry education, training and career development
Research, analysis, and information on markets, economic and... business trends, and performance benchmarks
Events and opportunities that enhance networking, facilitate business-to-business interaction and cooperation, and cultivate sources of capital and finance
Public relations that promotes knowledge, understanding, and enhancement of the evolving role of distributors in North American markets
We believe in and encourage the highest business standards and ethical behavior. We are committed to strengthening the free enterprise system. We encourage synergy and cooperation among individuals and companies when pursuing the industry’s common interests. We value continuous improvement and lifelong learning, and we encourage and support members of the industry in their active participation in the processes of government.