The Marketing & Communications Coordinator writes content for publications including social media/web and FXBG Regional Business magazine to provide the “storytelling” component of the Chamber and its membership.
OVERVIEW OF REGULAR RESPONSIBILITIES
GRAPHICS – using the Chamber’s branding, create flyers and ads for major programs and events. In doing so, works collaboratively with staff responsible for the activities. Must create a schedule and consistent timeline in order to balance time dedicated to graphic work and other duties.
WEBSITE AND E-BLASTS
Continually update web content for the Chamber while working with Reveille on any technical issues if they arise. Create and maintain special interest pages on the website for various groups.
Recommend new strategies to keep web presence fresh and relevant
Write, design and send targetedstand-alone e-blast promotions to appropriate audiences through the use of Constant Contact
Maintain and update Chamber social media outlets (Facebook, Twitter, LinkedIn, and YouTube) with status updates, uploading appropriate event photos and video clips, and testimonials.
Develop new strategies to keep the Chamber’s efforts relevant, timely, and fresh, to include member video series.
PRINT MATERIALS - Create (write, edit, and arrange for printing of) content for current and new publications as needed, including:
Bi-monthly Fredericksburg Regional Business magazine
Annual Chamber Directory
Writes and produces two biannual reports per year showcasing the Chamber’s accomplishments
MEDIA & COMMUNITY LEADERSHIP OUTREACH
Develop and maintain relationships to strategically position the Chamber with local media, policy and political decision makers through regular outreach, press releases and briefings.
Writing “action alerts,” and understanding required sensitivities when writing other public policy PR releases or articles as they occur
Coordinate media relations program, including:
writing press releases, media advisories; proactively pitch local media to cover Chamber activities; field reporters’ inquires and information requests
Proactively seeks media interviews, article and opinion piece placements and on-air interviews for the organization’s President/CEO and/or Chair of the Board of Directors.
Pitch in as needed (as the entire staff does) to respond to visitors and phone calls.
Attend and work various member-focused events
Attend all staff meetings and retreats
Other duties as assigned by the President/CEO
NECESSARY SKILLS & DEPARTMENT KNOWLEDGE
3-7 Years of Experience preferred
4-year College Degree preferred
The ability to be self-directed, but also work collaboratively with other staff members
Excellent written and oral communications skills
Strong “People” skills
Understanding of the business community – to include advocacy and business trends – coupled with the capability to create timely interviews, articles, and marketing opportunities to support the Chamber membership
Strong working knowledge of Microsoft Office products required; knowledge of Adobe Suite preferred
Creative eye –ability to take clear photos and shoot videos that “tell the story” of FRCC activities
Ability to use Constant Contact
Ability to quickly understand and use Chamber’s membership database system (ChamberMaster)
Ability to maintain and update website
Familiarity and hands-on experience with Facebook, Twitter, LinkedIn, YouTube and various other social media networks
Ability to manage multiple deadlines in an organized, consistent manner
About Fredericksburg Regional Chamber of Commerce
Regional Chamber of Commerce in a growing Virginia community. Serving business and making a difference in the community.