Reporting to the Executive Vice President, the Membership Director will be responsible for leadership and overall administration of all aspects of NAHC’s member relations.
Works with the Communications Director, Marketing Manager, and Executive VP to:
Develop strategic membership recruitment and retention plan
Annual membership goals
Formulate and implement strategic marketing communication strategies and tactics to advertise the association's new and existing products or services across all media.
Identify opportunities for delivery channels to meet member needs & satisfaction.
Provides oversight for the implementation of marketing initiatives supporting the annual membership recruitment & retention plan. This includes the tracking, analysis, and reporting of campaign results.
Works closely with Marketing Manager on content of all marketing collateral.
Provides oversight of all membership reporting and analyses, forecasting, ad-hoc, monthly, quarterly and annual membership reports relating to NAHC membership.
Conducts research on member needs and trends relating to dues structures and membership categories as well as new innovations in membership strategy.
Develop short and long-term member retention strategy based on clear member insight to drive down churn, and win-back former members.
Assists stakeholders to follow best practices and leverage membership marketing initiatives through updates, webinars and presentations.
Keeps abreast of association trends and best practices regarding membership.
Works with direct reports, and other key stakeholders to develop and deliver member retention and recruitment initiatives to achieve annual membership goals.
A minimum of 7-10 years of demonstrated experience in strategic and tactical direction of membership strategies; preferably in an association or similar organization
A minimum of 5 years previous management experience, a must.Strong employee performance management, coaching, and development skills.
Leadership strength and demonstrated ability to coordinate diverse resources as well as commitment to NAHC’s mission.
Ability to interact effectively in a membership environment, recognize and identify member concerns, analyze issues and concepts to correctly state a problem and develop recommended solutions.
Considerable skill in written/oral communication, collaborative problem solving, conflict resolution, and quality customer/member service
Demonstrated program planning, implementation, and oversight/evaluation abilities
Experience in a healthcare setting and/or knowledge of healthcare is desirable.
Bachelor’s degree; advanced degree preferred.
Proficiency in Microsoft Office suite, including Excel and Power Point.
Supervisory Requirements: Direct a staff of three (3) to four (4) full time employees.
Additional Salary Information: Full benefit package includes group health, dental, vision coverage, as well as life insurance, and 401k with company match.
About National Association for Home Care & Hospice
NAHC is the nation's largest trade association representing the interests and concerns of home care agencies, hospices, homecare aid organizations, and medical equipment companies, computer and technology vendors. Simply put, NAHC is an organization dedicated to advancing the cause of home care and hospice; it represents the interests of patients and their families, caregivers and providers. From professional development to fighting for better laws and regulation, to providing the latest information affecting home care and hospice, NAHC provides its members and consumers alike with essential services, and advocates on behalf of these interests before the Congress and Federal regulatory agencies.