National Retail Federation’s dedicated staff of more than 100 makes an impact in the lives of retailers, retail employees and consumers every day; our collaborative culture reflects the passion and innovation of the industry we support. A career at NR offers the opportunity to learn, travel and enhance your professional skills.
NRF is seeking a Director for its Communications & Public Affairs team. The Director will be responsible for developing and managing NRF’s industry media relations activities which are relative to the strategic direction, support the organization’s goals and promote the retail industry.
The ideal candidate will possess intellectual curiosity, embrace open collaboration and take an energetic and flexible approach to fulfilling our mission.
Develops and pitches stories to key media contacts to promote the NRF brand and the industry
Serves as a spokesperson for the organization on industry and consumer trends and research
Works with research team to formulate key messages around the release of consumer surveys – including holiday and back-to-school
Shapes strategy, creates messaging, and crafts industry responses during crisis and controversial industry-related situations
Coordinates and schedules print and broadcast media interviews for NRF expert spokespeople
Supervises all press-related components of NRF events, including Retail’s BIG Show
Manages the development of media relations strategies for the NRF Foundation
Provides information, updates and background materials to NRF members and staff on all media matters
Conducts in-house media training for spokespeople; orchestrate and accompany execs on media tours
Monitors economic trends, major indicators and consumer trends; keeps abreast of operational and merchandising trends in the retail industry
Writes and distributes press releases, media alerts and other collateral material to respond to various economic indicators and retail trends, promote NRF positions on key issues, and promote scheduled NRF events and conferences
Develops and updates NRF industry/trade and consumer media press lists, and develops routine activities to cultivate and maintain relationships with media contacts
Performs other duties as assigned
Bachelor's degree in Communications/Journalism or equivalent experience
A minimum of 5 years relevant experience in agency or media organization or similar function in another organization, preferably with a retail/business focus
Established relationships with retail and business reporters
Experience as a spokesperson
Experience analyzing, distilling and communicating data (consumer data preferred).
Experience interacting with and briefing high-level executives and CEOs
Ability to develop and pitch ideas/stories to media and to communicate effectively and persuasively in a variety of environments
Knowledge of Cision or other media contact management software, MS Office and WordPress
Initiative and ability to work with minimal supervision
Strong writing, editing and grammar skills
Ability to work in a team environment
Some travel required
Additional Salary Information: National Retail Federal offers a comprehensive benefits package that includes focus on work/life satisfaction and balance. NRF seeks to continue to grow a diverse, highly committed, skilled and collaborative staff.
About National Retail Federation
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs – 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy.