The role of Vice President, Advocacy Communications is responsible for developing and overseeing the efforts to increase and enhance the restaurant industry image and its public affairs efforts. The position will collaborate with the SVP of Public Affairs on developing a communications strategy that will help further the overall organization strategy. Execution of the agreed upon strategy and goals of this department are the responsibility of the VP, Advocacy Communication. The person in this role will build robust and collaborative internal and external relationships to achieve Association’s public affairs priorities.
Works as part of Communications team to accomplish Association public affairs goals.
Assists SVP, Public Affairs to accomplish departmental goals.
Supports all internal team members and departments following the Association mission and values while promoting Association culture.
Assists in managing issue advocacy campaigns in support of Association goals and objectives related to communications-related priorities.
Creates and leads industry image-promotion activities and develops and maintains the Association’s image and identity through coordinated messaging.
Helps develop and coordinate communications strategies to reach and inform critical audiences.
Manages communication flow to members and state restaurant associations to ensure the continuance of a strong working relationship among these critical audiences.
Executes and delivers industry and Association messaging and communications to critical audiences around Association’s priorities.
Works with head of editorial department to coordinate promotion of Association priorities and events for the editorial calendar.
Ensures digital, social and earned media efforts and goals are fully integrated
Other duties as assigned.
Works on special projects and other duties as required helping to promote department’s success.
BA or BS college degree required in journalism or communication preferred or relevant work experience.
10 years’ experience in communications, including managerial experience.
Job-related experience: Significant knowledge and background in journalism/public relations, public affairs, editorial, publications, media relations, events, campaigns and writing.
Strong writing skills
Ability to communicate clearly and concisely
Computer literate (Excellent knowledge of Excel, Word, Outlook and PowerPoint applications)
Ability to use social media listening software
Ability to learn other computer software programs, and enter and maintain accurate data/information
Strong strategic vision in areas of business and communications
Deep functional experience in all areas of communication
Basic knowledge of office equipment such as fax and telephone
Ability to maintain confidentiality of work records
Strong organizational skills
Time management skills
Strong interpersonal and diplomacy skills
Ability to work as part of a team and to work independently
Considerable people management skills; capable of acting as leader, advisor, mentor, and coach
Demonstrative abilities in collaborative team building and consensus
Exceptional analytical and critical thinking skills
Significant business and stakeholder relationship building experience
Broad fundamental understanding of the restaurant industry/business environment
Responsiveness to change and leads as a change agent
Significant communication skills in written and verbal formats; showcases clear and concise manner
Ability to persuasively communicate complex concepts and programs at the highest levels of business
Ability to work as part of a team and to work independently; a self initiator, versatile and assumes risk with responsibility
Essential Mental Requirements:
Analyzes and evaluates information; assimilates and understands incoming information and uses cognitive skills to determine direction independently.
Composes and develops written analysis and instruction and responds to written requests for information.
Composes and develops verbal analysis and instructions and verbally responds, answers, and/or directs information requests in person on a variety of topics.
Travels independently to local and distant sites.
Functions well under pressure maintaining composure and professionalism.
Adapts to shifting priorities, able to cope with a fast-paced work environment; perseveres with tenacity
Must be able to work as an integral part of the Communications Team
Must be able to manage multiple projects with minimal supervision
Must be able to understand the importance of the position for the success of the business
Ability to accept changes, be flexible and resilient
Be on time and with a minimal amount of absence
Must be able to work as an integral part of the senior management team of the organization
Must be able to make complex decisions for tough problems
Must be able to manage multiple projects; separating mission critical from the non-strategic; with minimal supervision
Must be fearless in tackling issues and challenges as they arise; doesn’t avoid confrontation
Ability to focus on directing appropriate action and outcomes
Must be able to act with honor, character and integrity
About National Restaurant Association
The National Restaurant Association (NRA) is the largest foodservice trade association in the world*—supporting over 500,000 restaurant businesses. In partnership with our state restaurant associations, we work every day to empower all restaurant owners and operators to achieve more than they thought possible.We represent and advocate for foodservice industry interests—taking on financial and regulatory obstacles before they hit our members’ bottom line. We provide tools and systems that help members of all sizes get significantly better operating results. And we offer the kinds of networking, education and research resources that are only possible because of our vast, and active, membership base.We save our members time, money and headaches by helping them take on what matters most for their success and growth—whether that’s protecting their economic interests, sharing best practices, or getting them in front of emerging trends.We strive to move our industry forward by finding answers to the tough questions, distilling complex information into practical knowledge and helping our members navigate the issues that can leave them in the weeds. And that makes us the go-to resource for ...smart, relevant intelligence that helps our members run their businesses better.At the NRA, we believe that there is strength in numbers. When we come together as an industry, our collective voice is stronger and our impact is greater than when any of us stands alone. And that means our shared spirit of hospitality, passion for serving others and belief in the American entrepreneurial dream will be safeguarded and advanced.*Largest foodservice trade association by membership.Our shared vision with the National Restaurant Association Educational FoundationWe will lead America’s restaurant industry into a new era of prosperity, prominence, and participation, enhancing the quality of life for all we serve.National Restaurant Association MissionWe serve our members by advancing and protecting America’s restaurant and foodservice industry