Under the direction of the Director of Marketing, the Marketing Manager will drive and execute marketing plans and initiatives to promote and support APIC and its mission. This individual will work closely with colleagues across departments and will deliver impactful campaigns across significant product lines and key channels. The role serves as the primary marketing lead for some of our most valuable lines of business: Annual Conference, Face-to-Face and Online Education, and Corporate Support.
Major Responsibilities include:
Manage the day-to-day execution of the marketing plans for the Annual Conference, Education and Corporate Support, ensuring projects reach their goals on time and within budget.
Successfully articulate campaign strategies to internal clients; meet regularly with internal clients to provide project status updates, progress against goals, and feedback and insight.
Manage all email marketing efforts for products in the Manager’s portfolio, including copywriting, layout, graphics (as needed), segmentation, distribution, and tracking.
Lead the development of print collateral for all products, including writing copy; work with designers on schedules, timelines, and art direction, and coordinates production with designers and manages distribution lists.
Manage web promotions for all products, including promotions on the APIC.org homepage, copywriting, and content updates.
Coordinate social media messaging with communications and internal marketing team.
Coordinate ad placements with Director.
Maintain marketing calendar for all campaigns and provide marketing updates on a monthly or as needed basis.
Track and analyze performance of KPIs for all channels against schedule and goals.
Coordinate campaign asset management with marketing leadership, including design, position statements, personae, and messaging matrices.
Qualified candidates will offer a Bachelor’s degree in Marketing or a related field, plus 4-7 years of professional experience in marketing, including nonprofit or association experience. APIC is seeking individuals who are experienced in a variety of marketing media with a strong knowledge of budgeting. Ideal candidates will have working knowledge of Informz, Constant Contact, Real Magnet, Google Analytics, MS Office applications, WordPress, HTML, CSS and digital graphics. Experience with healthcare issues is a plus.
This position offers a competitive salary with excellent benefits and work environment and is based in Crystal City/Arlington, VA.
To apply for this opportunity, please submit your resume and cover letter to the following job link: https://recruit.zoho.com/recruit/ViewJob.na?digest=wUKJ7psyOrA4CgEqKjvWGqWrNt1L2mH0viHBlIJHEHM-&embedsource=Embed
APIC is not currently sponsoring work visas or transfers. Green Card or citizenship required. APIC is an Equal Employment Opportunity employer.
Additional inquiries and questions can be emailed to Beth Cessna at firstname.lastname@example.org. Contact 202/232-1765.
About Cessna & Associates
Cessna & Associates is a boutique HR consulting firm specializing in search and staffing advisory needs for non-profit organizations.