The Director of Membership and Strategic Communications oversees the Department of Membership and Strategic Communications and is responsible for membership, strategic communications, public relations, and outreach. The director supervises three direct reports and two additional support staff in the areas of membership, marketing, communications, and advocacy.
Duties and Responsibilities
Leads the association’s overall efforts to recruit, retain, and engage individual and affiliate members.
Collaborates with the Executive Director, department staff, and key members to:
Create a roadmap for sustainable membership growth;
Establish short- and long-range plans and goals to achieve organization membership objectives;
Outline a data-driven member engagement, retention, and recruitment strategy and implementation plan.
Develop strategies and programs to stimulate member engagement as a means of membership renewal.
Works with the same constituencies to:
Identify opportunities to enhance member benefits and services; and
Develop strategies to measure and strengthen member engagement.
Oversees staff and vendor support for member services, including support for individual members, affiliate associations, communities of practice, and member governing bodies.
Provides direction and financial planning for the membership function as it relates to the organization’s strategic goals.
Develops and oversees a strategic communications strategy for sharing the association’s message with internal and external stakeholders, policy makers, and the general public.
Works across departments to ensure consistent messaging regarding association activities, services, and events, to include social media, public statements, and marketing.
Provides supervision to the Senior Marketing Manager, who works across departments to develop and implement a comprehensive marketing program to promote association programs, services, and events, including the annual convention, education and professional development, membership, advocacy, and publications.
Monitors results of marketing programs and provides guidance and direction to marketing staff for improvement.
Serves as a member of the Leadership Team.
Supports and develops organizational partnerships with other associations, governmental and nongovernmental organizations, corporate sponsors, and other institutions as necessary.
Plans, conducts, and directs work on complex projects/programs necessitating the origination and application of new and unique approaches.
Has contact with corporate partners and external agencies and organizations as needed.
Works on special projects as assigned by the Executive Director
Senior Membership Manager
Senior Marketing Manager
Policy & Communications Manager
Qualifications of the Position:
Bachelor’s degree required; MA preferred.
Minimum 10 years of experience in managing membership activities in education associations; experience in communications also preferred.
Supervisory experience required.
Excellent writing, research, interpersonal communication, and membership/customer service skills; and strong leadership skills.
Outstanding Customer Service
A highly collaborative style, but ability to work independently.
Demonstrated experience in growing membership and strengthening member retention.
Proficient in leveraging social media to advance strategic campaigns and grow membership.
Experience with association membership systems, preferably IMIS 20.
Strong time management skills and the ability to manage multiple projects simultaneously and competing deadlines.
Proficient in Microsoft Office Suite: Word, Excel, PowerPoint, Outlook; experience with iMIS database preferred or any database management; familiarity with content management systems, preferably Sitefinity, and basic website skills.
Experience with or interest in working for a not-for-profit global education association.
Interest in or knowledge of English as a Second Language or English as a Foreign Language teaching a plus.
Required to travel: Yes, to support TESOL’s annual convention and to represent the association at other organizational meetings, conferences, and events
Telecommuting is allowed.
About TESOL International Association
TESOL International Association is a professional community of educators, researchers, administrators, and students committed to advancing expertise in teaching English to speakers of other languages worldwide. With over 10,000 members representing more than 150 countries, TESOL fosters the exchange of ideas, research, and peer-to-peer knowledge to create a world of opportunity for millions of people of all ages who want to learn English. TESOL advances its mission with programs, publications, and services to expand its global presence and connections throughout the field, share its knowledge and expertise, and amplify its voice through advocacy. For more information, please visit www.tesol.org