Are you an experienced marketing professional seeking a new opportunity where your strategic skills and abilities will make a difference within an organization? If you are, we encourage you to apply.
The Appraisal Institute (AI) is seeking a Marketing and Sales Specialist to join our team. Reporting to the Senior Marketing Manager you'll be responsible for developing and managing the strategic marketing programs for the Appraisal Institute's education services and publications. You will also act as lead advertising in AI-owned print and digital properties.
The Appraisal Institute, located in the Chicago Loop, is a global professional association of real estate appraisers. Our mission is to advance professionalism and ethics, global standards, methodologies, and practices through the professional development of property economics worldwide. For additional information, please visit us at www.AppraisalInstitute.org
Plan and ensure implementation of marketing programs for education services for all course offerings and publication book launches and ensure each program meets targeted sales
Manage trade show program and seek new inventive ways to generate leads.
Be the lead for external print and digital trade advertising for programs
Oversee LinkedIn advertising programs.
Develop creative content for education and publications email advertising
Administer the internal advertising program for publications including Appraiser News Online, Residential Update and Valuation magazine
Plan and maintain the advertising calendar for these publications
Ensure that partners deliver materials and creative assets to meet close dates
Manage sales for Appraisal Institute's publications
Secure new vendors and opportunities to generate sales. Develop and post annual media kit to solicit advertising
Act as secondary lead for email deployment and integration.
Bachelor's Degree in marketing or related field or
5+ years' experience with email platforms, programs and deployment for broad communication to clients/users
Proficient with MS Office, and large database segmentation/management
Ability to prioritize multiple assignments and meet deadlines
Strong project management skills
Excellent verbal and written communication skills
What we Offer:
We offer an excellent benefits package including 401(k), generous health benefits and a convenient loop location close to public transportation.
Job location: remote; eventually onsite
How to Apply:
Apply by sending resume by clicking on the apply button.
Appraisal Institute is an Equal Opportunity Employer.
About Appraisal Institute
The Appraisal Institute is a global professional association of real estate appraisers, with nearly 18,000 professionals in almost 50 countries throughout the world. Its mission is to advance professionalism and ethics, global standards, methodologies, and practices through the professional development of property economics worldwide.
Organized in 1932, the Appraisal Institute advocates equal opportunity and nondiscrimination in the appraisal profession and conducts its activities in accordance with applicable federal, state and local laws. Individuals of the Appraisal Institute benefit from an array of professional education and advocacy programs, and may hold the prestigious MAI, SRPA, SRA, AI-GRS, and AI-RRS designations.