The Membership, Marketing, and Communications Manager is responsible for all aspects of membership development to promote growth and strengthen the club; as well as implementing an effective marketing and communications program to convey the value of membership, highlight the National Press Club brand, and encourage participation.
Marketing & Communications
Develop inbound marketing strategy to grow and nurture prospective members, attendees, donors, etc.
Act as hub for all email, web, print and social communications.
Develop and update content for the club website.
Maintain and enhance the Press Club’s social media presence and raise the profile in the journalism community, monitor the profession’s partners and members, and engage with stakeholders. Experience with social media marketing and retargeting.
Submit club news to industry publications and write press releases as needed.
Proofread all news and marketing materials for publication.
Identify opportunities to develop programs and partnerships that will lead to an increase in membership and/or member engagement.
Measure and evaluate all efforts using best practices.
Membership Recruitment & Retention
Manage the membership renewal and retention process through mailings, email campaigns, personal phone calls.
Plan and execute targeted marketing campaigns to prospective members using direct mail, email marketing, and personal phone calls. Create a robust pipeline of leads through networking, research, referrals, and phone calls.
Assist in developing program content and speaker management for club programs and events in addition to managing the marketing of events through all appropriate channels.
Serve as staff liaison to assigned committees/teams; work to implement committee/team initiatives.
Bachelor’s Degree required with 3+ years of experience, preferably with a trade association, club or journalism organization.
Successful track record of developing and implementing effective communications and marketing strategies and tactics.
Ability to cultivate and manage relationships with trade press and other news outlets and reporters.
Excellent verbal, written, and in-person communication skills.
Approachable, engaging and a diplomatic demeanor.
Excellent organizational abilities, detail oriented and ability to multi-task.
Ability to work in a fast-paced environment
Working knowledge of content management systems, membership software (Jonas Club Management is a plus), email marketing platforms (Constant Contact), video conferencing technology (Zoom) and social media platforms.
Experience with event management a plus.
Self-motivated and self-directed and able to prioritize and manage several complex tasks at once.
Able to anticipate problems and find solutions.
About The National Press Club
The National Press Club is a professional and social club for working journalists and communications professionals that has been a Washington institution for more than a century. Founded in 1908 as a haven for reporters in the nation’s capital to relax, enjoy a drink and play cards, the National Press Club has flourished to become the World’s Leading Professional Organization for Journalists™, one of the most popular event venues in the nation's capital for hosting professional and social events, and a full-service multimedia production facility to help communicate news and information to a global audience. The National Press Club is an Equal Opportunity Employer.