Career Center
Alexandria, VA
Alexandria, Virginia
Arlington, VA
Alexandria, Virginia
Alexandria, Virginia
Alexandria, Virginia
Posted: 19-Jan-23
Location: Arlington, Virginia
Type: Full Time
Categories:
Salary Details:
Required Education:
Additional Information:
The Vice President of Marketing will be responsible for leading and implementing the company's marketing and communication strategies. They will have a strong background in marketing and communications, as well as expertise in brand management and content marketing. The successful candidate will also have experience with CRM and marketing automation and will be skilled in using data and analytics to inform their decision-making and planning.
The Vice President of Marketing will be responsible for developing and executing marketing campaigns that drive brand awareness and lead generation. They will work closely with cross-functional teams to ensure that all marketing efforts are aligned with the overall business goals and objectives.
Key Responsibilities:
- Develop and implement comprehensive marketing strategies that drive brand awareness and lead generation
- Oversee the creation and execution of marketing campaigns across various channels (e.g. email, social media, events, etc.)
- Manage the company's CRM system and marketing automation tools
- Lead the development and execution of content marketing efforts, including the creation of blog posts, webinars, whitepapers, and other content
- Collaborate with cross-functional teams throughout the organization to ensure that marketing efforts are aligned with overall business goals and objectives
- Analyze data and metrics to inform marketing strategies and track the success of campaigns
- Manage the marketing budget and allocate resources effectively
- Mentor and develop team members to help them grow and succeed in their roles
Qualifications:
- Bachelor's degree in marketing, communications, or a related field
- 7+ years of marketing experience, with a strong focus on branding and content marketing
- Proven track record of developing and executing successful marketing campaigns
- Experience with CRM and marketing automation tools
- Strong analytical skills and the ability to use data to inform decision-making
- Excellent written and verbal communication skills
- Strong leadership and team management skills
- Ability to multitask and thrive in a fast-paced environment